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“农业银行杯”怀宁县第四届青年创业大赛创业计划书

 

 

 

 

 

 

 

项目名称：________________________

主营业务：________________________

选手姓名：________________________

 

 

 

 

 

 

 

 

 

 

 

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撰写要求： 

 

《计划书》统一用A4纸版式，字数要求在3000～10000字，文字内容要求用小四号宋体字，行间距1.5倍。文档保存名称为：XXX（选手姓名）-创业计划书。创业计划书模板文字介绍部分在正式创业计划书中需删除。（仅供参考，根据实际情况填写）

 

 

 

 

 

 

 

 

 

 

 

 

 

一、计划摘要

计划摘要浓缩了的创业计划书的精华。一般包括以下内容：主营业务、主要产品（服务）、市场概貌、营销策略、发展计划、管理者、财务计划、资金需求状况等。
    要求简明清晰，在一页纸完成。

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二、企业（项目）概况

企业（项目）概况一般包括以下相关内容：公司注册时间、公司性质；业务范围、经营特色、竞争优势；人员技术力量、规模等；公司的发展速度、成绩、荣誉等；销售网络及业绩；或是项目的具体情况等。

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三、发展规划

发展规划的内容包括：介绍公司（或项目）的目标、理念、宗旨、使命、愿景等，以及未来5年的发展规划和策略。

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四、创业组织

在创业计划书中，要对主要管理人员加以阐明，介绍他们所具有的能力，他们在本企业中的职务和责任，他们过去的经历及背景。此外，在这部分创业计划书中，还应对公司结构做一简要介绍，包括：公司的组织机构图、各部门的功能与责任、公司的股东名单等。    

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五、产品/服务

产品（服务）介绍应包括以下内容：主要产品（服务）介绍；产品（服务）的市场竞争力；产品（服务）的研究和开发过程；产品的生产计划；研发新产品（服务）的计划和成本分析；产品（服务）的特殊技术和专利等。 

 

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六、市场分析

市场分析应包括以下内容：目标顾客描述（目标顾客细分、评价、选择）；市场容量或本企业预计市场占有率；市场容量的变化趋势；竞争对手分析等。

 

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七、营销计划

     营销策略应包括以下内容：目前和未来的价格策略、营销渠道的选择、促销计划和策略。营销队伍的管理等。

 

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八、财务规划

财务规划一般要包括以下内容：上一年度的财务状况；未来3-5年的财务预测；企业是否需要融资以及资金的使用。

 

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九、风险控制

主要内容包括：项目在实施过程中面临的政策、技术、资金、经营管理等风险，以及规避的风险的方法。

 

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